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David Cramp - memories of the Ladybird factory

David Cramp
started his 5 year apprenticeship with Ladybird in July 1970 as a Bookbinder and Print Finisher, and there he remained until the closure of the Looghborough factory in 1999.

David, who still lives in Loughborough, was kind enough to let us pick his brains regarding his time at the Ladybird factory.
The Loughborough Ladybird factory
pictured in 1973.

The Wee Web

After working 29 years for Ladybird can you tell us a bit about the processes that were involved in producing these little books?

David

Ladybird was quite unique within the printing and publishing world as all the processes involved in creating the books were carried out on the one site. We had artists who did all the artwork for the books and authors, some of who worked on site and others who worked from home.
All the planning and layouts for the books were done on site.

Printing was done in the Lithographic department - from here the printed sheets would be taken to the Binding department which was on the top floor above the warehouse. Here the sheets were guillotined into the different sections of the book, these sections were then folded. When I started in 1970, these sections were then sewn together, although this changed in 1979 when the company bought an adhesive binding line, which glued the books together. These books were then trimmed to make the nice clean edges to the book.

Whilst this work was going on, the hard cases of the books were made on case making machines. The trimmed books were then stuck into the cases on a casing-in machine. The books were then hand wrapped by women in packs of 12, stacked on pallets and sent to the warehouse awaiting despatch, which was also carried out from the factory.

Just a note about the adhesive biding line. Prior to this being installed there were approx. 10 -12 book sewing machines, which were operated by girls and women on a day shift from 8am to 5pm, and from 5.30pm to 9.30pm by a twilight shift. Nearly all these jobs were lost with the introduction of the adhesive binding line plus jobs on other processes after the sewing and prior to casing in the books. This line did all this work with 3 machine operators and 3 assistants.

The Wee Web

How many people worked at Ladybird at the time of the factory's closure?

David

At the time of closure in 1999 the Ladybird factory employed approximately 350 - 400 people. I remember I was on holiday the day the closure was announced and was told by a friend who rang me. The company was very good about it and gave it's staff 4 months notice, they provided people to write C.V’s for their employees and set an area aside as a kind of job shop where they would advertise jobs. Nearly all the staff got other work after the shutdown.

The Wee Web

Did you ever produce anything else besides products for Ladybird?

David

We occasionally did small jobs for other people, we once made the cases for a series of Beatrix Potter books for Frederick Warne and also did the cases for a Dairy Cookbook. Prior to me starting there Wills & Hepworth made catalogues and show cards for Rover cars.

The Wee Web

Do you ever remember meeting any of the Ladybird authors or illustrators?

David

Some authors and illustrators worked on site, the only one I can remember of any note coming round the factory was Rev. Awdry of Thomas the Tank engine fame.

The Wee Web

Was work carried out 24 hours a day at the Ladybird factory?

David

We did work 24 hours occasionally, but only when we had rush orders like the Royal Wedding of Charles & Di. I think we had books ready for despatch in around 48 hours after the wedding.

The Wee Web

Do mind us asking how much your wage was when you started work at Ladybird in 1970?

David

In 1972 I would be in my 2nd year of my 5 year apprenticeship so I think I would be on around £18 per week. A skilled man would be on around £50 per week.

The Wee Web

Do you ever remember any big changes to Ladybird?

David

Don’t remember anything changing drastically apart from having a new MD who actually came round and spoke to people on the shop floor!! - completely different from the previous one who never did such things.

The Wee Web would like to thank David Cramp for sharing his time at the Ladybird factory with us.


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