are known and loved throughout the world and for millions
of people, they bring back the cosy and colourful days
of childhood - learning to read, discovering the magic
of books, and growing up.
2000 was a very special year for Ladybird children's
books as it marked 60 years since they published their
first book for series
Picnic Party (1940).
Ladybird books have since become known for their unique
56 page 'pocket sized' mini-hardbacks which remained
at a constant price of 2'6 Net for over 25 years.
The books have been published in over 60 languages with
sales round the world topping 30 million each year.
In the 1980s, market research showed that Ladybird were
the most recognisable brand in children's books.